Café Mountain - The Story So Far: Part 1
The Past
Established in 1989 by global brand Unilever, Café Mountain was manufactured and brewed as a mild, blended coffee.
The Cafe Mountain brand was successful for many years
and was stocked by major supermarkets and retailers alongside other major
coffee brands of the time. The product enjoyed success alongside its sister
brand Red Mountain coffee, and this heritage lives on in the Café Mountain
brand we see today.
Images shown are some examples of the original advertising campaigns in popular newspapers at the time, including a colour one printed in the Daily Mirror on August 7th 1990. The ad shows the previous brand design and the price at the time which was £1.39
The Present
Fast forward to 2019, and the brand was acquired by an experienced new team who have over 40 years of expertise in sourcing and blending coffee worldwide, and this wealth of experience includes working extensively with Unilever to create the original Café Mountain blend.
It was time to make some changes to Café Mountain. This led to Café Mountain's new owner pivoting the business model and opting to produce a new instant coffee for the relaunch of Café Mountain. With the cost of raw materials and supply chain rising, there was a requirement for a premium product that was more cost-effective to manufacture, with a long shelf life that was easy to transport quickly internationally.
With a fresh new design and a sleek, lightweight metal tin, the new Café Mountain was born, and along with it the tagline "Make a fresh start". Café Mountain was ready to rival the best of the big brand instant coffees.
The new Café Mountain is made from a brand new blend of Robusta and Arabica coffee beans, which are expertly sourced and blended to make a balanced, smooth, yet intense tasting cup of coffee. Spray dry technology had moved on remarkably since Café Mountain's first launch back in the 1990's, which means buyers can be confident that the value they are getting does not compromise on flavour. This gives a high quality coffee that will be enjoyed by consumers all around the world but passes the all important taste test to high acclaim.
The rebirth of a 30 year old household brand of instant coffee has seen Café Mountain re-emerge as a market-leading contender in the Retail, Horeca and Food Service industries. Its winning combination of an elegantly designed new brand logo and tin (designed in London’s Covent Garden) coupled with its new owner's unrivalled knowledge base and passion spell exciting times ahead. Café Mountain's competitive price and delicious flavour enables it to be exported around the world from its European production base.
The Future
While the brand currently ships to all UK destinations, with a healthy market in the ROI, Café Mountain has its sights set on conquering the EU and worldwide markets with inroads already in place. Café Mountain’s distribution network has bases easily accessible to international markets.
Read the story so far part 2 Here
How Do I find out more?
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